Spotify Ads Briefing
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Advertiser
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SAMSUNG
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Today’s Date
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August, 29th 2018
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Campaign Name
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Galaxy Note9
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Duration (:15s or :30s)
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30s
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On the return of this brief, you will receive script(s), recommended voiceover choices & music bed demos.
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Campaign Background
Provide campaign/product/brand insights as to the nature of this advertising effort and including a 2-3 sentence description of the benefits/offering you provide your consumers,
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A new flagship smartphone The New Super Powerful Samsung Galaxy Note9. Higher performance with 8GB RAM and 512GB internal memory - up to 1 terabyte. The 4000mAh battery for all-day activity. Bluetooth S Pen technology which transformed to give you ultimate control. Dual aperture lens intelligently adapts to the surrounding light like the human eye.
Samsung Galaxy Note9 is now available at Samsung Experience Store.
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Who are we talking to – the key audience for this communication?
Describe your target consumer as a person. What do they love or music might they like? Any relevant interests or lifestyle they tend to associate with and by extension the brand? Please expand accordingly to describe the demographic beyond age and income.
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- Ses A-A+
- 25 – 40 Years Old, Strong Social Orientation, Urban Lifestyle, have a busy day yet finding a leisure moment to enjoy their life
- Heavy listening music during gym, working time, and in traffic.
- Music genres: Jazz, 90’s music, Popular (Easy Listening), RnB, Hip Hip & Indie Pop.
- Passion: Travel, Hangouts
- Samsung & iPhone users
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What do you want them to do / What is the commercial promoting?
Are we asking the user’s to click and discover more about a product? Drive them to a store? Experience a show? Please provide as much specificity as to the actions we want the user to feel compelled to take or the emotions we want them to experience when listening to this audio spot.
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- Introducing the New Super Powerful Note on Samsung Galaxy Note9 and persuade the audience to make their everyday activity to be the Super Powerful Generation.
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Why should they do it – the primary message and other Unique Selling Points?
What separates your brand from competitors? Why would potential customers connect with your brand/show/product? Emotional connections/tangible benefits/etc.
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Primary message – The New Super Powerful Note. Samsung Galaxy Note9. More powerful than you think.
USPs
- Bluetooth S Pen as presentation clicker, control gallery/Spotify songs and take photos.
- 8 GB RAM -> powerful speed for powerful performance, powerful for gaming, multitasking seamless.
- up to 1 TB storage ready -> bigger memory capacity, so you don’t need to delete files, save more audio and your favourite movie.
- The 4000 mAh battery for all-day activity.
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Existing straplines/concepts in use to remain consistent with existing marketing?
Please list any existing brand phrasing, taglines, legally required language, or other wording used in brand marketing that our creative team should make special note of.
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Tagline: Samsung Galaxy Note9. More powerful than you think.
Language: English (US) and bahasa Indonesia
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Do you require a 640x640 companion banner with this audio spot?
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Describe the tonality/character of this spot.
Who is the voice behind your brand? (Male, female, young, mature, age, attitude, accent etc)
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Voice reference: https://www.youtube.com/watch?v=DuLw6K0OIow&feature=youtu.be
Male voice: Jonathan White (+62 811-162-500)
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When is the campaign scheduled to run?
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Additional Comments
What other information do you have that might help us? Examples of previous brand marketing or other campaign materials that are relevant?
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Backsound : Music file from TVC
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